With online presence being more important than ever, owning the exact-match domain name for your business is paramount. While customers these days may not be relying on typing yourname.com straight into their browsers, instead simply choosing to Google your name, there are several reasons why owning your business name in .com still matters.
By some estimates, more than 60% of all domain names currently registered rest unused. Ad-laden pages are ubiquitous, and though many unused names are listed on aftermarkets and could theoretically be purchased, unrealistic price expectations and cumbersome purchase processes ensure that many names will never be used. In search for the right name, some are stunned by the crazy price tags (many in four, five and six figures), compared to the registration fees for unused names (often $5-10). The truth is, most good names are taken, and simple supply-demand economics will tell you they will never be available for 10
Naming your enterprise is one of the most important start-up decisions you can make. But chances are, if you’ve thought of a great name, someone else has thought of it before. In fact, depending on how generic your name ideas are, many others may have thought of them, and soon enough you’ll bump into trademarks, other businesses and plenty of URLs taken. So how do you go about finding a name that is available, meaningful and catchy? You could spend many hours making up names and scouring trademark databases, similar business names, and domain name availability. Or, you could start browsing